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How much does a custom website cost?

What makes the price of a custom website or application vary: pages, features, design, integrations. Budget benchmarks and advice to invest wisely.

By Bertrand Menesguen, Créacodeal · Published on 27 June 2026

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How much does a custom website cost?

“How much does a website cost?” is a legitimate question, but one without a single answer, a bit like asking the price of a house. Here is what really makes the budget vary, and how to invest wisely.

Why prices vary so much

A website is not a standard product. Its cost depends on the amount of design and development work it requires. Three main factors weigh on the budget:

Budget benchmarks

Type of projectWhat it includes
Landing page / one-page siteA single polished, conversion-focused page
Multi-page brochure website5 to 10 pages, bespoke design, SEO, contact form
Web application / PWAAccounts, dynamic data, business logic
SaaSSubscriptions, multiple users, administration

Rather than a fixed price, keep one principle in mind: the more the site “does”, the more work it requires. A serious quote always starts from your actual needs, not from a catalogue.

What costs a lot… and what is worth it

Some savings are paid for later: a slow, poorly structured site that cannot be developed further ends up costing you in visibility and in a redesign. Conversely, a few investments pay off over the long term:

A website is not a one-off expense, it is an asset. Well designed, it works for you for years.

How to keep the budget under control

The best way to stay in control is to start with the essentials: the version that delivers value straight away, then enrich it in stages. This is the approach we favour at Créacodeal, with a quick prototype to validate the direction before going further.

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